Website Success Secrets – Importance of Good content

It is no secret that a good web site design will attract users to the web site but the actual point of attraction is the content that is on the site which will make the user stay on the web site and explore in entirety. Only a good, well written and meaningful content will create a good and lasting impression in the user’s mind. A site with badly written content that is strewn with grammatical errors and badly frames sentences will only make the users want to stay away from the web site. This is bad for business and could translate into huge losses over a period of time.

One of the best ways to write content is to create a draft and then improvise on it by a proper review each time. Using editors like Microsoft Word will really help in terms of sentence rephrasing suggestions and spell checking. Word makes is easier by highlighting any sentences or spelling errors and gives you suggestions to correct it. This will ensure that the final version of the content is error free. A good dictionary with thesaurus and grammar handbook will always help while you are in doubt and short of words.

It is not easy to write and it is not a skill that everyone will possess. So if you are found wanting while trying to create content, there is no harm in taking help from friends and family. They might actually guide you or provide inputs using which you can write the content. A better idea would be to find a professional content writer to create your web site contents. Though this comes with a cost attached you can be rest assured that your content will be top notch.

With the many freelancing sites and freelancers available in the market today, you will be able to easily find a writer who writes impeccably and at the same time is not very costly. These days many content writers have SEO skills and SEO is something that will make your web page rank higher. The content will also be meaningful and users will always comeback when they know they can find useful information on your web site. A professional writer will also help categorize all your content in a flowing manner so that continuity is maintained and that the content does not lose the context.

While designing your web site make sure the content is created and then the menu items are created. This way it will be easier for you to create meaningful links and menu names. The landing pages are so important that the menu and the page displayed once it is clicked is meaningful and what the user was looking for in your site. Content should also be organized so that the users are suddenly lost in your web site and should also be able to navigate through with ease.

Summary:
A web site with neatly written content, optimized for search engines and page rankings will create a good online branding and will make users come back for more.

Organic SEO or Pay-Per-Click Advertising – Which Should You Choose?

By Scott Buresh

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site’s profile. However, budgetary constraints often make this impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. In this case, it’s usually better to focus on one or the other. But which is best for you?

Organic Search Engine Optimization

Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Click

Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results1, while an eye tracking study2 showed that 50 percent of users begin their search by scanning the top organic results. Other studies have shown that only 30 percent of search engine users click on paid listings, leaving an overwhelming 70 percent who are clicking the organic listings.3 And a 2003 study found that 85 percent of searchers report clicking on paid links in less than 40 percent of all of their searches, and 78 percent of all respondents claim that they found the information they we searching for through sponsored links just 40 percent of the time.4

Trust

Studies are beginning to indicate that the trust level for organic results is much higher than that of paid results, and that paid results are looked upon as a nuisance by some searchers. One study found that only 14 percent of searchers trust paid listings, and 29 percent report being “annoyed” by them.5 Another study found that 66 percent of customers distrust paid ads.6 Clearly, it’s not generally a good idea to upset potential customers before they even click on your link.

Value of Visitors

Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%).7 Trends also have shown that more of the sales that result from search engines originated in organic search listings.

Visitors becoming More Aware of Pay-Per-Click as Advertising

As more and more people turn to the Internet for research and information, more searchers are becoming aware of paid results as a marketing tool. One study showed that not only are 38 percent of searchers aware of the distinction between paid and unpaid results, 54 percent are aware of the distinction on Google, which is widely recognized as the most popular search engine.

Pay-Per-Click Costs Rising

Meanwhile, pay-per-click costs are rising steadily. Between October 2004 and December 2005, average keyword prices rose from around $25 to just under $55.10 And the cost of keywords can increase by as much as 100 percent during the holiday season.11 These costs aren’t going unnoticed either; one study of problems experienced by U.S. companies found that 57 percent of respondents felt that their desired keywords were “too expensive,” while 51 percent expressed concern that they are overpaying for certain keywords.12 On the other hand, when you outsource to an organic search engine optimization firm, your costs will likely remain more stable than the prices for pay-per-click advertising.

Long Term Results

While a pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last. When the budget runs out for a pay-per-click campaign, or when your company decides that the pay-per-click campaign should be terminated, the results end as well. With organic search engine optimization, the optimized site content and other changes made to your site can have an impact on your search results until the next change in a search engine’s algorithm, or possibly even beyond.

Relevance

Users also have rated organic search engine results as more relevant than paid results. On Google, 72.3 percent felt that organic results were more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo offered similar results, with 60.8 calling organic results relevant compared to only 39.2 percent for paid.13

Pay-Per-Click

While the above statistics may make organic search engine optimization seem the clear choice in all cases, in certain situations it actually can make more sense to do pay-per-click advertising. For those looking for fast results on a small budget, a pay-per-click campaign may be the answer.

Results

As previously stated, the results from pay-per-click advertising are immediate. On the other hand, an organic search engine optimization campaign may take up to three months or more for results to be apparent. In this case, pay-per-click is advantageous for those who are looking to promote an initiative that will go live in a short amount of time, or whose business is seasonal in nature and who only do promotion during certain months of the year.

Budget

Small businesses with extremely tight budgets may find that pay-per-click is a better investment than organic search engine optimization because a pay-per-click campaign will almost always cost less – good search engine optimization companies simply do not work for $100 per month. By limiting a campaign’s keyphrases to highly specific terms relevant to a company’s business, there will not be a large amount of traffic generated, but the traffic that is generated will be specific to the desired result. Plus, choosing such specific phrases can make them less expensive on a per click basis. Moreover, in niche markets with a high average dollar sale, where there’s not a great amount of search activity because the prospect pool is limited, it may not make sense to engage a quality organic search engine optimization firm at several thousand dollars per month when you can instead buy varying niche-specific keyphrases and generate traffic in that way.

Easier to Handle In-House

Non-complicated pay-per-click campaigns can be handled much more easily in-house than an organic search engine optimization campaign. Such campaigns generally involve business to business and high-end, service oriented companies, not those geared toward a large consumer base. Since organic search engine optimization requires a steep learning curve and since there are so many questionable tactics that can put a site at risk of penalization (the tactics that neophytes to search engine optimization are likely to use), it may make more sense to run a pay-per-click campaign. Since you are dealing directly with the engine, i.e., Yahoo Search Marketing and Google AdWords, you don’t need to pay a middleman, and these sites offer helpful tutorials on how to use pay-per-click marketing. Perhaps most importantly, the concept of pay-per-click is much easier to grasp and understand at the outset.

No Contracts

Most organic search engine optimization campaigns require a contract of a certain length because SEO companies know that meaningful results will rarely happen overnight. When dealing with an in-house pay-per-click campaign, obviously a contract is not an issue. But in general, even when you are dealing with an agency, you will not tend to need to sign a contract because the agency instead makes money on a percentage of the spend, although there may be a setup fee. Without a contract, you are free to reallocate marketing dollars elsewhere if you discover that the pay-per-click campaign is not providing the desired results.

Conclusion

Clearly, organic search engine optimization has some distinct advantages over pay-per-click advertising. However, there are undoubtedly certain situations and scenarios where pay-per-click advertising makes more sense fiscally and strategically. With a high enough budget, you would be able to have an effective organic search engine optimization campaign running in tandem with an effective pay-per-click campaign. But if you have to choose one, look into your unique situation before you decide.

    About the Author: Scott Buresh

Scott Buresh is the CEO of Medium Blue Search Engine Marketing, which was recently named the number one search engine optimization company in the world by PromotionWorld. Scott has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue serves local and national clients, including Boston Scientific, Cirronet, and DS Waters.

Recent Q&A from Google on Google Sitemaps

Written by Ross Dunn

Google Webmaster Central Blog logoSusan Moskwa and Trever Voucher from Google’s Webmaster Tools Team published a synopsis of the questions they received at Chicago’s recent Search Engine Strategies Conference. If you have ever had a question about Google Sitemaps and the effect they may or may not have on your site, this is a helpful read.

Get the answers to the following questions:

* I submitted a Sitemap, but my URLs haven’t been [crawled/indexed] yet. Isn’t that what a Sitemap is for?

* If it doesn’t get me automatically crawled and indexed, what does a Sitemap do?

* Will a Sitemap help me rank better?

* If I set all of my pages to have priority 1.0, will that make them rank higher (or get crawled faster) than someone else’s pages that have priority 0.8?

* Is there any point in submitting a Sitemap if all the metadata (, , etc.) is the same for each URL, or if I’m not sure it’s accurate?

* I’ve heard about people who submitted a Sitemap and got penalized shortly afterward. Can a Sitemap hurt you?

* Where can I put my Sitemap? Does it have to be at the root of my site?

* Can I just submit the site map that my webmaster made of my site? I don’t get this whole XML thing.

* Which Sitemap format is the best?

* If I have multiple URLs that point to the same content, can I use my Sitemap to indicate my preferred URL for that content?

* Does the placement of a URL within a Sitemap file matter? Will the URLs at the beginning of the file get better treatment than the URLs near the end?

* If my site has multiple sections (e.g. a blog, a forum, and a photo gallery), should I submit one Sitemap for the site, or multiple Sitemaps (one for each section)?

Again here is the link to the Google sitemaps Q&A.

About the Author:
Ross Dunn is CEO/Founder of StepForth Web Marketing Inc., which provides the search engine placement and SEO services required to beat your competition and improve your web site visibility.

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