Yahoo! Search Algorithm Moves Toward Links & Authority Sites
With their latest update it appears Yahoo! is shifting their search relevancy algorithms more toward boosting authority domains.
Archive for September, 2010
MSN Search Spam Research
A bit late on this one, but MSN recently released a useful piece of research about detecting spam based on cross referencing monetization methods or other automation and scalability related footprints.
Google AdWords Landing Page Quality Scores
Post about some of the things Google may be looking at with their AdWords landing page quality scores.
Marketing, Branding, Feedback, & Network Stability
Using multiple marketing mediums can provide synergistic forces which improve your overall brand strength and business value, even if some of the marketing channels do not look profitable at first glance.
Internal Article Anchors From Search Engines
Post questioning if or when search engines will start directing people to portions of pages rather than to whole documents.
Dreamy Google Sitemaps & a Page Strength Tool
Google's Matt Cutts asks for feedback on how to make Google Sitemaps better. SEOMoz's Rand Fishken asks for feedback on his new free page strength SEO tool.
Over / Under the Radar Link Buys
Post about the value of certain types of link buying activities.
Search Engine Cloaking FAQs: an Interview With Dan Kramer, Creator of Kloakit
I recently asked Dan Kramer of KloakIt if I could interview him about some common cloaking questions I get asked, and he said sure.
Why Linguistics is Important
Post about how understanding linguistics allows you to reshape markets.
Maximizers vs Optimizers & the Hollow Middle
Post offering tips to gain exposure for new sites.
Containers, Aggregators, and Editors
Some people do well writing exactly as others instruct them to while others do much better just writing off the top of their head. Which are you better at? How did you find that out?
The Idiocy of Nofollow Abuse & Link Hoarding
Business.com recently nuked their own authority by placing nofollows on most of their outbound links that pointed at quality sites.
SEO for Firefox
SEO for Firefox is a cool free Firefox extension that pulls SEO market research data into Google's and Yahoo!'s search results.
Manuel De Landa’s A Thousand Years of Nonlinear History – Cool Book
Post about Manuel De Landa's exceptionally cool book called A Thousand Years of Nonlinear History.
Affiliate Conversion Rate by Ad Format
Post about how content looking and smaller and unique affiliate ads convert much better than traditionally sized ads.
Will Yahoo! Shares Bounce Back?
Why I think Yahoo! will struggle to keep up with Google on the monetization front.
Everything is Broken
The efficiency of Google's business model is forcing many of its largest competitors to reexamine their business models.
Noam Chomsky’s Manufacturing Consent
Review of Noam Chomsky's Manufacturing Consent, a DVD about media bias.
The Need for a Credible Guide
The higher the cost of an item (in terms of opportunity cost) the more information you need to provide to be able to sell it. The more competitive a field is the higher your information quality needs to be to become citation worthy.
How Many Link Opportunities Come From 1 Story?
Many stories contain many related ideas which can act as easy link opportunities.
