Seo tips - Add the right content
There are two important factors in
how your website ranks in search engine results. First, the content!&
second the link popularity. Search engines (and your readers) love fresh content
and providing them with regularly updated, relevant content is a recipe for success.
Generally, when a site is frequently updated, this increases the probability that
the spider will revisit the site sooner. You can't take for sure that if you update
your site daily, the spider will visit it even once a week but if you do not update
your contents regularly, this will certainly drop you to from the top of search
results. No matter what your business is, one is for sure – it is always
relevant to include a news section on your site – it can be company news
or RSS feeds but this will keep the ball rolling. Content needs to be text
and not images, Flash, Java, or Javascript. Search engines cannot read anything
except for plain-text so all content needs to be available as text. If a blind
user can use your website then so can a search spider.
- use
text whenever possible
- don't use frames
- be descriptive
-
use relevant keywords
- repeat a keyword several times per page
-
use page titles
- use description and keywords meta tags
- use
alt and title attributes to tags
- use keywords in headers and links
-
use keywords in your domain name and file names
- add content frequently
- DON'T SPAM!
Bold
and Italic TextWhen you have lots of text, the next question is how to
make the important items stand out from the crowd – for both humans and
search engines. While search engines (and their spiders – the programs that
crawl the Web and index pages) cannot read text the way humans do, they do have
ways of getting the meaning of a piece of text. Headings are one possibility,
bold and italic are another way to emphasize a word or a couple of words that
are important. Search engines read the <b> and <i> text and get the
idea that what is in bold and/or italic is more important than the rest of the
text. But do not use bold and italic too much – this will spoil the effect,
rather than make the whole page a search engine favorite. ImagesFor
search engines every piece of information that is buried in an image is lost.So
always provide a meaningful textual description of the image in in the <alt>
attribute of the <img> tag.Also its better to give meaningful names to the
image files themselves.Animation and Movies The situation with animation
and movies is similar to that with images . Frames Search engines
have difficulties indexing framed pages because the URL of the page is the same,
no matter which of the separate frames is open. For search engines this was a
shock because actually there were 3 or 4 pages and only one URL, while for search
engines 1 URL is 1 page. Of course, search engines can follow the links to the
pages in the frameset and index them but this is a hurdle for them. If you still
insist on using frames, make sure that you provide a meaningful description of
the site in the <noframes> tag. For Example: <noframes> <p>
This site is best viewed in a browser that supports frames. </p><p>
Welcome to our site for web templates! We have a huge collection of flash templates,logo
templates, and more.. </p></noframes> . JavaScriptsearch
engines just ignore JavaScript they encounter on a page. As a result of this,
first if you have links that are inside the JavaScript code, chances are that
they will not be spidered. Second, if JavaScript is in the HTML file itself (rather
than in an external .js file that is invoked when necessary) this clutters the
html file itself and spiders might just skip it and move to the next site. Just
for your information, there is a <noscript> tag that allows to provide alternative
to running the script in the browser. |