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    Seo tips - Add the right content

    There are two important factors in how your website ranks in search engine results. First, the content!& second the link popularity. Search engines (and your readers) love fresh content and providing them with regularly updated, relevant content is a recipe for success. Generally, when a site is frequently updated, this increases the probability that the spider will revisit the site sooner. You can't take for sure that if you update your site daily, the spider will visit it even once a week but if you do not update your contents regularly, this will certainly drop you to from the top of search results. No matter what your business is, one is for sure – it is always relevant to include a news section on your site – it can be company news or RSS feeds but this will keep the ball rolling.

    Content needs to be text and not images, Flash, Java, or Javascript. Search engines cannot read anything except for plain-text so all content needs to be available as text. If a blind user can use your website then so can a search spider.


    • use text whenever possible
    • don't use frames
    • be descriptive
    • use relevant keywords
    • repeat a keyword several times per page
    • use page titles
    • use description and keywords meta tags
    • use alt and title attributes to tags
    • use keywords in headers and links
    • use keywords in your domain name and file names
    • add content frequently
    • DON'T SPAM!

    Bold and Italic Text

    When you have lots of text, the next question is how to make the important items stand out from the crowd – for both humans and search engines. While search engines (and their spiders – the programs that crawl the Web and index pages) cannot read text the way humans do, they do have ways of getting the meaning of a piece of text. Headings are one possibility, bold and italic are another way to emphasize a word or a couple of words that are important. Search engines read the <b> and <i> text and get the idea that what is in bold and/or italic is more important than the rest of the text. But do not use bold and italic too much – this will spoil the effect, rather than make the whole page a search engine favorite.

    Images

    For search engines every piece of information that is buried in an image is lost.So always provide a meaningful textual description of the image in in the <alt> attribute of the <img> tag.Also its better to give meaningful names to the image files themselves.

    Animation and Movies

    The situation with animation and movies is similar to that with images .

    Frames

    Search engines have difficulties indexing framed pages because the URL of the page is the same, no matter which of the separate frames is open. For search engines this was a shock because actually there were 3 or 4 pages and only one URL, while for search engines 1 URL is 1 page. Of course, search engines can follow the links to the pages in the frameset and index them but this is a hurdle for them. If you still insist on using frames, make sure that you provide a meaningful description of the site in the <noframes> tag.

    For Example: <noframes> <p> This site is best viewed in a browser that supports frames. </p><p> Welcome to our site for web templates! We have a huge collection of flash templates,logo templates, and more.. </p></noframes> .

    JavaScript

    search engines just ignore JavaScript they encounter on a page. As a result of this, first if you have links that are inside the JavaScript code, chances are that they will not be spidered. Second, if JavaScript is in the HTML file itself (rather than in an external .js file that is invoked when necessary) this clutters the html file itself and spiders might just skip it and move to the next site. Just for your information, there is a <noscript> tag that allows to provide alternative to running the script in the browser.
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