For
a search spider to find your website your website needs to be linked to from other
websites.Such links are also called in-bound links(or backlinks)-. The
number of links coming to your website from other websites as well as the search
engine ranking of the websites linking to your website helps to determine how
your website will rank in the search engines. Also the links going out of your
website, and the ranking of the sites your website links to, will contribute to
calculating your website's relevance. Even the links from your website back into
your website will contribute to deciding your website's rank.
There are
good and bad backlinks. Good backlinks are from reputable places - preferably
from sites with a similar theme. These links do boost search engine ranking. Bad
backlinks come from suspicious places – like link farms – and are
something to be avoided. Well, if you are backlinked without your knowledge and
consent, maybe you should drop the Webmaster a line, asking him or her to remove
the back link.
build links between your website and others
link with websites that are popular
link with websites that are related
don't put to many outgoing links on a page
concentrate on
incoming links to your homepage
avoid redirects and link-thrus for incoming
links
don't duplicate your website on multiple domains
don't
use an exotic location for your homepage
pay for links to your website
from search engines
buy sponsorship or ad links from other websites
list your website in major directories
provide rss feeds
don't require url arguments for content pages
don't try to grow the
number of your links to fast