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    Reciprocal links

    Reciprocal links are one of the most common and most effective forms of website promotion. The basic concept is simple - you link my site, I'll link yours and we'll both get an increase in traffic.

    The very first problem is to find the right site to do an reciprocal link exchange with. To create successful reciprocal links, the exchanging sites need to be similar yet different enough so that they don't compete with each other. Next you should find is the other site interesting? how much traffic the site gets.? If it's filled with banner ads and typos, you're better off finding another site to exchange reciprocal links with.

    After you've found a site that seems to be suitable, it's time to contact the webmaster of that site. Tell him that you run a site that has a similar topic and describe your site a bit (remember to give your front page's address). Say that you like his site and have included a link to it in your site (give him the address of the page where the link is), then ask him to return the favor by linking to your site.

    If you manage to make a deal and get the other webmaster to link to your site, keep your end of the bargain - don't remove your link without contacting the webmaster of the other site first. Because there are some webmasters who agree to exchange reciprocal links, add your link on their site for a few days/weeks and then remove it without noticing you, you should also check the site of your partner every now and then to see if he's keeping his part of the deal. You can use Reciprocal Link Checker .

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