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SEO - Find best Keywords

Web users find your site through search engines by entering keywords or key phrases. However, you should know which keywords net surfers use, thus, which keywords or key phrases are used on search engines .Keywords are the most important SEO item for every search engine –

Choosing the Right Keywords

Good keywords and keyword placement and crucial to your website's search engine placement. Use tools such as Website Keyword Suggestions Tool , combined with your own experience in your website's subject, to select good, relevant, keywords for your website. Concentrate on optimizing for the keywords that get the most traffic but also on keywords that are highly relevant to your website such as your company name.To be listed higher, you should choose key phrases as specific as possible. Here is an example:

Phrases which are not specific enough: Shoes; Women’s shoes; Man’s shoes

Their more specific equivalents will run as: English leather shoes; Women’s high-heel shoes; Man’s sports shoes

Once you've selected your keywords use them consistantly throughout your website's text. Keywords should be repeated several times in a page but you should not use to many different, or unrelated, keywords in a single page. Introduction or menu pages can include a greater range of keywords while content pages such as articles or product descriptions should stick to a limited range related to a single topic. Avoid spamming with many unrelated or grossly repetitive keywords as this can have a negative impact on your website's search engine ranking. Search engines consider both the individual page and your website as a whole when deciding how to rank your site in a given searches results. You'll need to learn to balance your keywords so that they tie your website together. If your text is easily understandable without being spammy or lacking in detail then you've got it right.

Be sure to include your keywords in these page elements when possible. Avoid using page design features such as invisible text, especially with keywords, as search engines may suspect foul play and your search engine ranking could go down. Only include text that you actually want your customers, and potential customers, to read. Don't try to stuff a paragraph into a small place like an alt tag. A short phrase containing your keywords will work better.

Keyword Density

Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page. The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%. his is a important aspect on analyzing search engine optimization of various pages of your web site. You can come to know which keywords have worked and which have failed. You would then be able to fine tune your pages. GoogleRankings.com has an easy interfaceand is one of the coolest services for finding search engines rankings based on keywords. Point your browser to http://www.googlerankings.com/kdindex.php. You will now need to enter your web site address and select various options. Googlerankings.com now lists the "Keyword Density". These keywords might be a part of the search phrase given by your visitors.

Keyword Prominence

Keyword prominence refers to how prominent keywords are within a web page. i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page.

Keywords in URLs and File Names

The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about templates, you will have “template”, “templates”, or “flash template ” as part of your domain name. For instance, if your site is mainly about selling templates, it is much better to name your site “sell-template.net” than “websites.org”, for example, because in the first case you have two major keywords in the URL, while in the second one you have no more than one potential minor keyword.

File names and directory names are also important. Often search engines will give preference to pages that have a keyword in the file name. For instance http://mydomain.com/template.html is not as good as http://sell-template.net/sell-template.html but is certainly better than http://mydomain.com/sell.html. The advantage of keywords in file names over keywords in URLs is that they are easier to change, if you decide to move to another niche, for example.

Keywords in Page Titles

The page title is another special place because the contents of the <title> tag usually gets displayed in most search engines, (including Google). While it is not mandatory per the HTML specification to write something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purposes you may not want to leave the <title> tag empty; instead, you'd better write the the page title in it.

Keywords in Headings

Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them.

There are no technical length limits for the contents of the <h1>, <h2>, <h3>, ... <hn> tags but common sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise with the length of headings.